Introducing Dizziak / by Millie Kendall

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YOUR HAIR. YOUR VIBE.

Dizziak, the hair brand for a growing ethnically diverse global consumer, has arrived to light a fire under the haircare industry.  Designed to push multi-cultural hair products into the 21st century,  Dizziak takes instinctive influence from beauty, fashion, art, music and culture. 

The woman behind Dizziak is music industry alumnus and former Stylist Magazine and The Pool beauty contributor, Loretta De Feo. 

“I created Dizziak because I needed it. Being half Nigerian and half Italian with incredibly thick hair, I felt frustrated that I had to import hair products from the US. I wanted a contemporary and stylish-looking, deliciously scented product, without harsh chemicals, that really worked, and I wanted to be able to buy it on the high street, the same way most of my friends can. I wanted to put some love back onto my hair. That’s why I called it Dizziak – it’s an aphrodisiac for afro and ethnically diverse hair types. But anyone can use it, any gender, no matter what their hair type - it's totally democratic.”

THE FORMULA

The brand launches with Dizziak Deep Conditioner, for unrivalled moisture and damage control in only 5 minutes, or 30 minutes for an intense mask treatment. Hair is left feeling nourished, smooth and weightless, free from any lasting residues. The rich, buttery cream produces an intense moisture hit to leave hair hyper-hydrated, silky smooth and glossy. What’s more, there's no need for heat to aid absorption cutting down both heat damage and ‘wash day’ time by at least 30 minutes. And can we talk about the scent? It's an OMG, natural, fresh, clean, totally unique and unexpected fragrance experience for your hair. 
 

KEY INGREDIENTS:
Quinoa Protein: For better repair, hydration and shine.
Babassu Oil: Eases dryness, restores elasticity and helps stimulate follicle growth.
Inca Inchi: Regulates oil production to keep the scalp and hair balanced and nourished.
Coconut and Argan Oil:  Super-potent antioxidants for protecting against frizz and sealing moisture into the hair shaft.

WHAT'S NOT IN THE FORMULA:
Parabens, silicone, sulphate, mineral oil.
100% vegan.
Designed in London, made in the UK.

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THE BOTTLE

Dizziak's gender-neutral, minimal aesthetic is the result of a collaboration with cult artist, Ted Draws – who counts Jourdan Dunn and Clara Amfo among his fans. The bold, monochromatic logo is designed to visually pop on any bathroom shelf or in any wash bag. The stripped back but impactful aesthetic will appeal to the young, curious and culturally engaged. Dizziak is a future icon, a modern-day hair hero for a new, dynamic generation.

DIZZIAK DEEP CONDITIONER, £22.

Available now at www.dizziak.com and leading beauty retailers.

@dizziaklondon